5W Public Relations

Founded in 2003, 5W is a U.S.-based communications and digital marketing agency with offices in New York, Miami, and Tampa. The agency works across public relations, digital marketing, social media, creator marketing, affiliate marketing, and reputation management, serving organizations in consumer products, technology, healthcare, finance, travel, and other industries.

Influencer marketing is one of the agency's dedicated practice areas. 5W develops influencer campaigns across Instagram, TikTok, YouTube, Twitch, Substack, and other creator platforms, supporting brands with strategy, creator discovery, audience targeting, campaign planning, contract negotiation, content coordination, measurement, and ongoing optimization. The agency also manages micro-influencer initiatives, celebrity partnerships, brand ambassador programs, creator-generated content licensing, affiliate-influencer campaigns, and performance-focused collaborations.

Its influencer marketing process covers campaign planning, creator selection, audience and engagement analysis, brand safety reviews, content activation, performance tracking, and reporting. The agency also provides support for FTC disclosure requirements, payment structures, attribution, and campaign measurement using engagement, conversion, brand lift, and sales metrics.

5W works with brands across beauty, consumer packaged goods, food and beverage, fashion, fintech, SaaS, gaming, hospitality, automotive, health and wellness, parenting, and lifestyle. Client examples associated with the agency include SMEG, essence cosmetics, Kodak, CrossFit, VIZIO, SmartThings, Webull, N26, Honor, CheapOair, GNC, Medifast, Harvest Hosts, and Nature's Sunshine.

The agency combines influencer marketing with broader digital marketing, affiliate marketing, paid media, content development, and public relations, allowing creator programs to operate alongside wider communication initiatives. Case studies featured by the agency include campaigns for brands such as SMEG and essence cosmetics.

Beyond influencer marketing, 5W has received recognition from organizations including O'Dwyer's, the American Business Awards, Ragan, PR Daily, and Inc. The agency has also been recognized as a Top Place to Work in Communications and is an Inc. Power Partner. Its work spans both established companies and emerging brands seeking integrated communications and creator marketing programs.