Bad Rhino

Bad Rhino is a digital marketing agency based in the Philadelphia, Pennsylvania area. Established in 2011, the company develops and manages marketing programs for businesses that need ongoing strategic support, campaign execution, and performance measurement. Its work covers digital marketing strategy, social media management, paid search, paid social advertising, media buying, web design, and outsourced marketing leadership.

Social media marketing is one of the agency’s central service areas. Bad Rhino supports clients with social content development, publishing, community management, audience monitoring, promotions, contests, and recurring analytics. Campaigns are adapted to the client’s goals and brand voice rather than built around a standardized content package. Reporting may be provided monthly or quarterly to evaluate performance and guide changes to the social strategy.

Influencer marketing is offered alongside user-generated content services. The agency looks for relevant UGC channels and opportunities to incorporate customer-created photographs and videos into current or planned content. It also identifies potential brand ambassadors through influencer marketing platforms. This makes Bad Rhino suitable for companies seeking creator marketing and influencer campaigns as part of a broader social media program, although its services extend well beyond influencer relations.

The agency follows a structured process that begins with an audit of the client’s existing marketing activity. The team then identifies suitable channels and campaign opportunities, prepares content and advertising materials for approval, launches the agreed initiatives, and monitors the resulting data. Performance is reviewed through analytics and reporting, with further adjustments or scaling based on the findings. Its engagement model also includes regular communication with an account manager and an emphasis on connecting marketing activity with measurable business outcomes.

One example of its social media work involves Victory Brewing Company. Reported campaign results included 315,500 in organic social reach, 107,000 link clicks, and 12,950 social engagements. Other brands associated with the agency include Kimco, Suburban Square, and PGA-related organizations.