Balans Social

Balans Social is a boutique social media and influencer marketing agency based in central Amsterdam. The agency works with brands that need ongoing support across content, social media management, paid promotion, and creator partnerships. Its team positions itself as an extension of the client’s internal marketing function, adapting its work to the brand’s current priorities and longer-term objectives.

The agency’s organic social media services cover strategy, content planning, publishing, and account management. Content calendars are developed around the brand’s identity and intended audience, with a mix of educational, entertaining, and engagement-focused material. Balans Social also produces photography and video for social platforms, including short-form content and user-generated-content-style creative. Campaign planning is supported by performance analysis, allowing the team to adjust content and distribution based on results.

Influencer marketing is offered as an end-to-end service. Balans Social plans and manages influencer campaigns from initial coordination through execution, selecting creators around product launches, events, and other relevant campaign moments. Creator partnerships are used alongside organic content and paid social activity to expand campaign reach and communicate brand messages to new audiences.

Paid social media management includes campaigns across Meta, TikTok, and LinkedIn. This part of the agency’s work is focused on audience targeting, lead or customer acquisition, and the allocation of advertising budgets across suitable channels. By combining paid media with organic social media marketing and influencer activity, the agency can support integrated digital campaigns rather than treating each channel separately.

Balans Social has worked with brands including Wagamama USA, TIMIO, and STYLPRO. Its portfolio reflects experience across food and hospitality, children’s products, beauty, and consumer goods. The team works in English, Dutch, German, Italian, French, Spanish, and Swedish, which may be relevant for brands running social media or creator marketing across several European markets.