Big Trunk Communications

Big Trunk Communications is a digital marketing agency with locations in Mumbai, Delhi, Bangalore, Dubai, and Plano, Texas. Its service portfolio covers digital strategy, media planning and buying, creative development, social media marketing, search engine marketing, search engine optimization, online reputation management, mobile marketing, website development, app development, and influencer marketing. The agency also holds Google Partner and Meta Business Partner statuses.

Its influencer marketing work is built around the relationship between a brand’s identity, its intended audience, and the public profile of a creator. Before selecting participants for an influencer campaign, the team examines how the brand wants to be perceived and what type of personality would communicate its message appropriately. This process is intended to prevent partnerships based only on audience size or general popularity.

Big Trunk works with different categories of online personalities, including public figures, athletes, entertainment personalities, chefs, bakers, photographers, motivational speakers, and creators known within specific subject areas. The selection process narrows the available options to a small group of relevant candidates, typically three to five influencers, based on brand characteristics, audience alignment, and campaign budget. This makes the agency relevant for companies seeking focused creator marketing rather than broad, undifferentiated influencer outreach.

The agency’s involvement may also include negotiating commercial terms and planning campaigns around reach, engagement, and expected return on investment. Its approach recognizes that niche creators can sometimes offer more concentrated access to a target audience than personalities with larger but less specific followings.