Clearwater Agency

Clearwater is a digital marketing agency based in Cremorne, Victoria, Australia. Established in 2012, the company combines strategic planning, creative production, media distribution, performance marketing and analytics. Its broader capabilities include social media marketing, SEO, paid search, digital strategy, website development, conversion optimisation, ecommerce, email marketing and advertising across multiple digital channels.

Social media services cover the full campaign cycle, beginning with stakeholder workshops, audits, audience research and competitor analysis. The agency develops channel and content strategies, plans campaigns, defines brand tone of voice and prepares operational playbooks for social media teams. Influencer marketing forms part of this work through influencer strategy and influencer management. Clearwater can therefore support influencer campaigns as one element of a wider social media or digital marketing programme rather than as a standalone creator-only agency.

Creative and production capabilities include concept development, content calendars, storyboarding, copywriting, graphic design, photography, videography, animation and post-production. The team also produces Reels, TikToks, YouTube Shorts, memes, trend-based formats and UGC-style content. Talent sourcing and casting are available for production projects. Distribution services include paid social advertising, community management, real-time publishing, cross-channel distribution, reporting, A/B testing and ongoing campaign optimisation.

Clearwater works with established organisations across ecommerce, retail, service industries, franchising, education, government, the nonprofit sector, SaaS and B2B. Clients and brands associated with its work include Häagen-Dazs, Old El Paso, Betty Crocker, Kumon, Natio, Tiger Mist, FightMND and CoinSpot. Its portfolio includes social strategy, seasonal and recipe-led content, UGC initiatives and platform-specific creative campaigns.

The agency’s approach combines data analysis with creative development. Strategies are informed by audience behaviour, competitor activity and platform requirements, while performance is evaluated through reporting and measurable campaign indicators. Clearwater reports more than 14 years in business, over 100 positive online reviews, 13 or more industry awards and more than 70 finalist nominations.