Fanbytes (now Brainlabs)

Brainlabs is a digital marketing agency with a dedicated influencer marketing offering focused on creator selection, social content, paid amplification, and measurable acquisition. Its influencer work is positioned around helping brands use creators not only for organic reach, but also as a performance channel where creator content can be tested, promoted, and connected to business outcomes.

The agency works with brands that already invest in influencer marketing but need more control over audience relevance, timing, and conversion potential. Its approach combines trend analysis, creator vetting, audience assessment, and paid social distribution. Instead of relying mainly on follower count, Brainlabs evaluates creators through factors such as audience demographics, engagement quality, brand safety, category relevance, and the balance between organic and branded content. This makes the agency relevant for companies looking for an influencer marketing agency with a stronger performance and media-buying component.

A central part of Brainlabs’ work is identifying emerging social trends before they become saturated, then using relevant creators and paid media to extend the reach of successful content. The agency connects influencer campaigns with platforms such as TikTok and Meta, including formats like TikTok Spark Ads and Meta Partnership Ads. This suggests a model that sits between creator marketing, social media marketing, and paid performance media rather than traditional influencer outreach alone.

Brainlabs also presents itself as a certified partner across major digital platforms. Its partner statuses include Meta Preferred Partner, Google Premier Partner, TikTok Certified Partner, Snapchat Certified Partner, LinkedIn Partner, and Reddit Partner. These relationships are relevant for brands running influencer campaigns alongside broader digital marketing activity, especially when creator content is used across paid social and acquisition channels.

Clients and brands associated with the agency include AT&T, Klaviyo, Microsoft, Polaroid, Netflix, AMN Healthcare, Hilton, adidas, and Formula One. Examples of work include trend-led creator activation for adidas and an influencer-led paid social campaign for Formula One connected to sign-ups and team creation for F1 Fantasy.