Figmenta

Figmenta is an independent digital agency with Italian roots and a presence in the United Kingdom. The company was established in Florence in 2007 as a local startup and began developing into an international digital agency in 2010, when it also opened a London operation. Its work now combines digital marketing, brand communication, technology, and creative production for clients in multiple markets.

Influencer marketing forms part of the agency’s communication offering alongside social media management, community management, and digital PR. These capabilities allow Figmenta to support influencer campaigns as one component of a broader social media marketing strategy rather than treating creator collaborations as an isolated channel. The agency can also manage ongoing brand communication, audience interaction, and supporting digital content around creator-led activity. Specific social platforms are not identified.

The wider service structure includes visual content production and digital development. Figmenta produces photography, video, and other branded creative assets, while its technology work covers websites and digital experiences. The agency describes its approach as technology-independent, selecting tools according to the requirements of each assignment rather than relying on a single technical platform. Its work is organised across specialist divisions focused on communication, production, and digital projects.

Portfolio examples include building The Corner’s social media presence from its early stages through brand voice development, channel strategy, and content creation. For MA True Cannabis, the agency worked on online positioning, conversion-oriented content, and a three-dimensional digital experience. These projects indicate experience with both long-term social media operations and combined creative and technical assignments.

Figmenta has worked with international consumer, beauty, automotive, food, and personal care brands. Companies associated with its client portfolio include Wella Professionals, Davines, LVMH, Veuve Clicquot, Burger King, Jeep, Oral-B, and Braun. The agency has also accumulated extended experience in the beauty sector since beginning a long-term focus on the industry in 2012.

The company operates through a distributed team and places emphasis on collaboration, creative exploration, practical technology choices, and efficient use of client budgets. For brands seeking an influencer marketing agency that can connect creator marketing with social media management, digital PR, content production, and wider digital execution, Figmenta provides a multidisciplinary option.