lotus823

lotus823 is a full-service marketing and public relations agency founded in 2010. The company develops integrated strategies that combine influencer marketing, social media marketing, media relations, experiential events, and content marketing. Its work is designed for brands that need coordinated communication across digital, editorial, creator, and in-person channels rather than isolated promotional activities.

Influencer marketing is a distinct part of the agency’s service portfolio. lotus823 manages the process from creator discovery through campaign reporting. Its team researches and evaluates micro-, macro-, and mid-tier influencers, considering their relevance to the brand, audience, and planned content. The agency also handles outreach, campaign coordination, contract negotiations, content requirements, performance goals, and final reporting.

One documented influencer campaign involved Audio-Technica and the promotion of gaming headsets. The project included partnerships with creators in the gaming and streaming sectors, product review opportunities, social media and blog content, giveaways, and support around major gaming trade shows. Bradshaw Home is another brand connected with the agency’s influencer and media relations work, particularly within the pet products category.

Beyond creator marketing, lotus823 provides social media management, including strategy development, community engagement, and ongoing content support. Its earned and paid media capabilities cover journalist outreach, media relationship management, and sponsored placements. Media coverage associated with its work includes outlets such as The Wall Street Journal, Today, People, Rolling Stone, BuzzFeed, Digital Trends, Wirecutter, and The View.

The agency also plans experiential marketing initiatives, ranging from brand events and smaller group activations to trade show programs and custom promotional concepts. Content marketing services focus on developing written, visual, and video materials that maintain a consistent brand voice across channels.

lotus823 has received recognition from organizations and programs including Clutch, the PRNEWS Platinum Awards, TWICE Picks Awards, Good Housekeeping’s Kitchen Gear Awards, and MarCom. Its Clutch recognitions include New Jersey distinctions for public relations, social media marketing, and event management. The company is also affiliated with PRSA, NJSPRAA, and the Consumer Technology Association.