Make Honey

Make Honey is a PR, digital marketing, and influencer marketing agency focused primarily on technology companies. Headquartered in London, the agency also has teams in Amsterdam and Shenzhen, supporting campaigns across the UK, Europe, the United States, and the Asia-Pacific region. Its client profile includes SaaS businesses, fintech brands, consumer electronics manufacturers, robotics companies, and enterprise technology providers.

Influencer marketing forms a distinct part of Make Honey’s services. The agency develops campaign strategies around a brand’s commercial objectives, audience, product category, and positioning before selecting creators. Its identification process covers nano- and micro-influencers with specialist audiences, mid-tier creators, and larger profiles capable of supporting broader reach. For B2B technology campaigns, this may also involve LinkedIn commentators, industry analysts, and subject-matter specialists.

Campaign support includes creator outreach, contract negotiation, briefing, content review, approvals, and ongoing coordination. Make Honey also manages product seeding and reviewer programmes for consumer technology launches, placing products with relevant creators and establishing deliverables and reporting requirements. Additional creator marketing services include arranging guest participation in branded podcasts, YouTube content, and other video formats.

The agency evaluates influencer campaigns through measures such as reach, engagement, sentiment, traffic, and commercial outcomes. Reporting is aligned with the objectives of each project rather than relying only on audience-size metrics. Its wider digital marketing capabilities include PR, event marketing, social media marketing, content marketing, whitepaper writing, branded publications, and podcast production. These services can be delivered independently or combined within an integrated programme.