Neuralle

Neuralle is a Melbourne-based influencer marketing agency working primarily with consumer and digital-first brands. Its client focus spans FMCG and food, quick-service restaurants and retail, direct-to-consumer businesses, challenger brands, and consumer products.

The agency provides end-to-end influencer marketing support, covering campaign strategy, creator sourcing, negotiations, contracting, briefing, approvals, publishing, paid amplification, and reporting. Clients can engage Neuralle for the entire campaign process or assign individual stages depending on their internal resources and objectives. Its wider service offering also includes talent management, earned creative, and social media management.

Creator selection combines represented talent with independent creators and category-specific market research. Neuralle evaluates potential partners using criteria that extend beyond follower numbers, including audience quality, content format, brand suitability, availability, usage rights, and expected creative output. The agency works with different creator tiers and can structure campaigns around individual influencers, broader creator mixes, or longer-term ambassador relationships.

The company’s approach is built around repeatable campaign planning. Projects begin with an assessment of the commercial opportunity and campaign objective, followed by strategy development, creator activation, execution, and analysis of results that can inform future work. Neuralle also supports the use of creator content in paid advertising when the required usage rights have been agreed in advance.

TikTok is a clearly established part of the agency’s platform expertise. Neuralle is an official TikTok One Partner and supports brands with creator discovery, native content production, and the scaling of influencer campaigns through the platform. Its work also connects influencer marketing with broader social media marketing and paid distribution rather than treating creator activity as a standalone placement channel.

Brands associated with Neuralle include Nobody’s Nobody, Royal Stacks, Maximus, Jobble, Bonne Maman, PointsBet, Harris Scarfe, Doritos, Twisties, Yorka Cruiser, Australian Beauty School, Green Nation Life, White November, Velúra, and Espresso. Featured project areas include work for Maximus, Green Nation Life, Broc Shot, and Australian Beauty School.