Onya

Onya is a digital marketing agency focused on organizations where marketing performance is closely tied to measurable outcomes. Its work covers paid media, organic social, brand, creative, landing pages, reporting, and campaign optimization, with a clear emphasis on education, healthcare, nonprofits, churches, business, and ecommerce clients.

The agency’s service areas include digital advertising, Google advertising, precision advertising, influencer and creator marketing, social media management, and brand and creative. Its paid media work spans Meta, TikTok, LinkedIn, Snapchat, Google Search, and YouTube, with campaigns built around audience targeting, channel selection, messaging, and budget allocation. The agency also works with creator-led content, including UGC creators and influencer partnerships, where the goal is to connect brands with people who can produce content that fits the audience and supports campaign performance.

Onya appears to work with clients that need structured marketing support rather than isolated creative production. The agency’s client examples include Geneva College, Rochester Christian University, Concordia University Wisconsin, Chowan University, Traders Point Christian Church, Boardable, SOLID Wellness & Aesthetics, Market Street Wealth Management Advisors, Williams Bros. Health Care Pharmacy, and Rochester Christian University. Its sector focus is especially visible in higher education enrollment campaigns, healthcare recruitment and patient communication, nonprofit and church messaging, local business marketing, and ecommerce growth.

The agency was started by Ashley Monk in 2018 and is described as a certified women-owned digital advertising agency. Its operating approach is centered on assessment, strategy, execution, and refinement. Before campaigns launch, the team reviews what is already working, identifies gaps in audience data, channels, and tracking, and builds a campaign plan around clearer priorities. Once campaigns are live, the agency monitors performance, reports on what is changing, and adjusts media or creative direction when needed.

A Geneva College example shows the type of work Onya handles: a graduate program had difficulty generating qualified inquiries, and the agency rebuilt the campaign around audience gaps and prospective student priorities. The campaign mix included Meta Ads, programmatic ads, Google Ads, and TikTok Ads.