Preview Public Relations

Preview Public Relations is an independent communications and influencer marketing agency based in Milan, Italy. Its work combines traditional public relations with digital PR, social media marketing, creator collaborations, event production, and search-focused communications. The agency has more than twenty years of experience and supports both B2C and B2B companies.

Influencer marketing is offered as a dedicated service rather than as an occasional extension of media relations. Preview develops campaign strategies, identifies creators whose audiences correspond with a brand’s objectives, and manages collaborations involving mega, macro, micro, and nano influencers. Its work may include sponsored content, gifted partnerships, product seeding, creative development, storytelling support, exclusive events, and other brand–creator collaborations. Campaign delivery also covers monitoring, reporting, and performance analysis.

The agency’s broader communications capabilities allow influencer campaigns to be coordinated with PR, editorial outreach, and social media activity. Its media relations work involves traditional publications, digital outlets, radio, and television, supported by data analysis and campaign planning. Preview also provides social media management, including channel strategy, content production, profile administration, audience responses, and community monitoring. It can either assist an internal social media team or manage a client’s channels directly.

Event organization is another part of the agency’s offering. Preview plans corporate events, product launches, press conferences, and smaller invitation-only formats involving journalists, influencers, clients, and business partners. Its responsibilities can extend from concept development and venue selection to logistics, participant engagement, media coverage, and post-event reporting.

Preview initially developed experience in the technology and gaming sectors and later expanded into automotive, marketing technology, travel, sports, and pet-related businesses. Clients associated with the agency include AddSecure, Overland-Tandberg, Plustek, and Skebby. The company maintains relationships with Italian media and influencers while working with partner agencies in other countries when campaigns require international reach. Its approach combines senior involvement, tailored planning, creative storytelling, and measurable campaign evaluation.