Runway Influence

Runway Influence is a Los Angeles-based influencer marketing agency focused on connecting brands with model influencers and content creators. Founded by Ernest Sturm, the agency combines campaign strategy, creative production, influencer relationship management, and performance analysis. Its work is primarily associated with fashion, beauty, travel, hospitality, lifestyle, and luxury brands, although its portfolio also extends to automotive, technology, and consumer products.

The agency develops influencer campaigns for Instagram and TikTok, adapting content formats and creative direction to each platform. Instagram campaigns may include photography, Reels, product-focused storytelling, and lifestyle content, while TikTok activations are built around short-form video, trends, challenges, and creator-led concepts. Runway Influence works with a network that includes models, fashion personalities, beauty creators, and travel influencers, ranging from macro-level talent to smaller niche creators.

Campaign support covers influencer sourcing, audience and brand-fit evaluation, contract coordination, content planning, production, scheduling, compliance checks, and performance reporting. The agency may manage both paid influencer campaigns and organic creator partnerships, depending on the brand’s objectives. Its selection process considers audience demographics, location, interests, engagement quality, content style, and alignment with the product or service being promoted.

Runway Influence places particular emphasis on creator involvement in the production process. Rather than applying the same concept across every partnership, campaigns are developed around the creator’s established voice and relationship with their audience. Social listening, campaign analytics, and reporting are used to monitor metrics such as reach, impressions, engagement, click-through activity, sales, and return on investment. Campaigns can also be adjusted while active based on performance data.

The agency reports experience across more than 850 influencer projects and hundreds of creator partnerships. Brands associated with its work include Ferrari, McLaren, Adidas, Hyatt Hotels, Path Water, and Vavaia. Runway Influence is therefore most relevant to companies seeking a specialist influencer marketing agency for managed creator campaigns, particularly those aimed at visually driven lifestyle and premium consumer audiences.