Sherlock Communications

Sherlock Communications is an independent communications and digital marketing agency that helps international companies reach audiences across Latin America. Founded in 2016 and headquartered in São Paulo, the agency operates through wholly owned offices in six of the region’s largest economies and additional coverage across the continent. Its bilingual team includes more than 150 professionals working across 14 Latin American countries.

The agency combines influencer marketing with media relations, social media and community management, audiovisual production, research, events and broader integrated communications. Its sector experience includes software and SaaS, media and arts, fintech, energy, betting, gaming and gambling. Clients associated with Sherlock Communications include Opera, TCL, Ripple, SanDisk, Betfair and Snapchat.

Influencer marketing is a distinct part of the agency’s service portfolio. Campaigns may involve paid creator partnerships, organic product placements, barter agreements, events and brand activations. The agency selects creators by examining audience demographics, engagement and relevance to the intended market rather than relying solely on follower numbers. Influencers are encouraged to communicate in their own style, while campaign concepts, creator selection, approvals and delivery are coordinated around the client’s objectives.

Sherlock Communications also advises brands on building longer-term creator marketing programs. This includes developing selection processes, managing influencer relationships and establishing practical workflows that can be used beyond an individual campaign. Legal and administrative support covers contracts, disclosure requirements, content rights and differences between local regulations across Brazil and other Latin American markets.

Its approach is based on local market knowledge and primary research into cultural and commercial conditions. This regional presence supports the adaptation of international strategies to individual countries and helps the agency plan social media marketing and influencer campaigns around local audience interests. Instagram is specifically identified as an important channel in the region, including creator content produced for Reels.

Sherlock Communications has received more than 50 international awards within a three-year period. Its recognitions include the Global Influencer Marketing Awards, The Drum Awards, Global SABRE Awards and PRWeek Global Awards, where it was named Best Agency in Latin America six times over seven years.