SmartSites

SmartSites is a digital marketing agency headquartered in Paramus, New Jersey. The agency works across several areas of online marketing, including web design, SEO, PPC, email and SMS marketing, and social media marketing. Its positioning is broad rather than limited to one channel, with services aimed at helping companies build a stronger online presence, attract traffic, manage social communication, and improve campaign performance.

Social media marketing is one of the agency’s visible service areas. SmartSites provides full-service social media management that includes profile optimization, monthly content calendars, custom graphics, comment response, boosted posts, and social media strategy. Influencer marketing is also included within its social media offering, which makes the agency relevant for brands looking for creator marketing support as part of a broader digital marketing program. The agency works with major social channels including Facebook, Instagram, Twitter/X, LinkedIn, YouTube, TikTok, Pinterest, and other platforms represented in its social media materials.

The agency’s approach to social media appears to combine strategy, content production, audience engagement, and reporting. Its services cover brand awareness, reputation management, traffic generation, follower growth, and ongoing analysis of what is working. SmartSites also emphasizes customized strategy development, with social media work adapted to a brand’s audience, tone, visuals, and hashtags. For businesses that need influencer campaigns, this suggests influencer marketing would likely be handled alongside social media planning rather than as an isolated service.

SmartSites works with a range of business categories, including home services, medical, legal, automotive, B2B, retail, industrial, and small business. Case examples shown include Intra Home Systems, Air Duct Brothers, and Velocity Moving, with reported results tied to site traffic, referral traffic, leads, organic search traffic, and average time on site. Clients and brands associated with the agency include Nationwide Merchant Solutions, PokerStars, Rolls-Royce, New Jersey Institute of Technology, and A-Absolute.

The agency was founded by Alex and Michael Melen and has been operating since 2011. It has more than 100 digital experts and has received over 1,000 five-star reviews. SmartSites also displays recognition from Inc. 5000, Google Partner Premier 2025, Microsoft Advertising Select Partner, Meta Business Partner, Amazon Ads verified partner, BBB A+ rating, G2, GoodFirms, DesignRush, UpCity, and Google reviews.