Spin Brands

Spin Brands is a global social media and influencer marketing agency headquartered in London. Founded in 2016, the company works with brands that use social platforms to build awareness, engage audiences and support broader commercial objectives. Its services cover social media strategy, creative development, content production, paid media, organic social, community management, campaign measurement and influencer marketing.

The agency provides end-to-end support for influencer campaigns rather than operating solely as a creator introduction service. Its work can include campaign planning, audience and creator research, influencer selection, briefing, contract coordination, deliverable management, reporting and ongoing communication. Spin Brands works with nano, micro and macro influencers as well as celebrities, selecting creators according to the brand, campaign goals and available budget.

Influencer activity can be designed for different stages of the marketing funnel. Depending on the project, measurement may cover reach and engagement, lead generation, return on investment and other campaign-specific indicators. Reporting takes place during the campaign and after completion, allowing the agency to evaluate performance and apply findings to subsequent work. Its approach also places emphasis on maintaining creator relationships, keeping campaign output aligned with brand requirements and giving clients approval at key stages.

Examples of its influencer marketing work include the development of a strategy for Camper across nine markets, creator content for National Rail, a product-focused campaign for Funkin and influencer partnerships for loveholidays. The wider client portfolio includes Diageo, Google Cloud, Fortnum & Mason, Five Guys, Camper, Rosewood, InPost, AliExpress, Instax, Ann Summers, Princes, Fujifilm and Bupa.

Spin Brands operates across multiple international regions and reports experience delivering campaigns in more than 65 territories. The agency also provides access to social media specialists, strategists, creatives, paid media professionals and content creators within the same organization. Its recognised partner relationships include Meta Business Partners, Shopify Partners, TikTok Marketing Partner, Google Partner and Pinterest Partners, while the company is also registered as a Crown Commercial Service supplier.