The Motherhood

The Motherhood is an influencer marketing agency that develops and manages creator campaigns for consumer brands, nonprofit organizations, healthcare companies, retailers, and businesses targeting specialized audiences. Its history dates back to 2004, when the project began as the “Been There” blog before developing into an agency focused on relationships between brands and content creators.

The agency provides end-to-end influencer campaign management. Its work includes influencer identification and vetting, strategic planning informed by research, content creation, campaign amplification, compliance management, risk mitigation, and performance reporting. The Motherhood also evaluates engagement quality and audience sentiment rather than relying exclusively on surface-level reach or interaction figures.

Campaigns can include creators representing different family structures, interests, life stages, and niche communities. The agency works across sectors such as health and wellness, lifestyle, technology, finance, fashion, beauty, food, home, parenting, education, and retail. It also offers employee-generated content strategy, programming and training, social media support, and assessments related to brand visibility in social search.

The Motherhood manages both the creative and operational sides of influencer marketing. Its process covers creator selection, content development, campaign execution, measurement, analysis, and reporting against brand objectives. The agency reports more than 20 years of experience and over 5,000 creator partnerships. It also states that its campaigns have consistently exceeded industry averages for engagement and click-through rates.

Clients associated with the agency include Lilly, Motrin, Novavax, UPMC Health Plan, buybuy BABY, Earth’s Ally, Seed, Huntington, No Kid Hungry, Pennsylvania Women Work, and elitone. Its case studies cover campaigns for healthcare organizations, nonprofit initiatives, consumer products, financial services, and entertainment brands.

The Motherhood has received recognition from PR News and PRSA, including PR News’ Social Media Team of the Year and PRSA Renaissance Awards for PR Team of the Year and Communicator of the Year. It has also been included in PR News’ Top 50 Game Changers in PR and was a member of the Forbes Agency Council.