The Social Shepherd

The Social Shepherd is a social media and influencer marketing agency founded in 2018. It works with consumer brands across international markets and operates from offices in London, Bath, New York, and Miami. Its services cover influencer marketing, social media strategy, paid media, and creative production, allowing campaigns to combine creator activity with broader digital marketing objectives.

Influencer campaigns form a central part of the agency’s work. The team develops campaign concepts, identifies and manages creators, coordinates content production, and handles delivery across the full campaign cycle. Its approach is not limited to conventional influencer partnerships. Campaigns may also incorporate UGC creators, podcast sponsorships, meme-page collaborations, and wider brand partnerships when these formats are relevant to the brief.

The agency also builds dedicated UGC creator pools for brands. This work includes creator sourcing, creative briefing, ongoing network development, and end-to-end content management. These creator pools can support both organic social media activity and paid campaigns, giving brands access to content designed for continued use rather than a single activation.

Another area of specialization is trend analysis and social insights. The Social Shepherd evaluates online conversations, audience behaviour, competitor activity, and emerging social media trends to inform campaign planning. Its work combines creative development with performance considerations, while creator selection and campaign structure are adapted to the client’s budget and objectives rather than built around a fixed roster.

The agency reports working with more than 5,000 creators and influencers across a wide range of sectors and campaign types. It also records more than 100 million influencer impressions delivered annually, with a particular focus on video content. Brands and projects associated with its work include ASICS, UNIQLO, Arla, BARK, Passenger, Lumene, Lounge, and The Peninsula.

The Social Shepherd has expanded from its original UK operation into a four-hub agency. Its team reached 74 people across these locations in 2024. The agency received the Best Large Social Media Agency in the UK title at the UK Social Media Awards in consecutive years and was later named UK Social Media Agency of the Year, completing a three-year run of industry recognition. Its positioning within creator marketing is based on integrated campaign delivery, combining influencers, UGC, creative production, paid distribution, and social media analysis within a single engagement.