Tinuiti

Tinuiti is an independent full-funnel digital marketing agency providing services across influencer marketing, social media, commerce, search, television, audio, and display advertising. Founded in 2004, the company has expanded from a search-focused agency into a multidisciplinary organization with more than 1,000 employee owners and approximately $4 billion in digital media under management.

Influencer marketing is offered as a dedicated service covering strategy, creator partnerships, campaign execution, user-generated content, and performance measurement. Tinuiti develops influencer campaigns around broader business and marketing objectives rather than relying primarily on reach, follower counts, or other surface-level indicators. Its approach combines audience analysis, creator selection, content planning, collaboration management, and reporting.

The agency works with macro-, micro-, and nano-influencers and supports both individual creator partnerships and broader creator networks. Influencer activity can be coordinated with paid social, programmatic advertising, search, and other digital channels, allowing creator content to be used within a wider media strategy. Tinuiti also assists with creator vetting, contract management, content usage rights, campaign briefing, asset development, and ongoing communication between brands and influencers.

Its creator marketing capabilities include UGC programs designed for social advertising and other brand communications. The agency can help establish production requirements, organize creators, manage deliverables, and measure how content performs after publication. A TikTok campaign for Revlon involving Megan Thee Stallion illustrates its experience using influencer partnerships for product launches and brand-awareness objectives.

Tinuiti serves consumer and technology-oriented brands across several markets. Companies associated with its work include e.l.f. Beauty, Poppi, Away, Sony, TOMS, AppFolio, Tony’s Chocolonely, The Honest Company, OLly, and Culligan. Its broader portfolio also includes commerce and affiliate marketing projects alongside creator-led campaigns.

The agency places substantial emphasis on analytics, media measurement, and connecting campaign activity with commercial outcomes. This makes Tinuiti relevant for brands seeking an influencer marketing agency that can manage creator partnerships as part of an integrated digital marketing and social media marketing program.