Zorka.Agency

Zorka.Agency is an influencer marketing agency focused primarily on the gaming sector. Founded in 2014, the company develops and manages creator-led campaigns for game publishers, developers and other businesses operating within the gaming ecosystem. Its work covers international markets and a range of game genres, including strategy, action, simulation, racing, sports, battle royale, puzzle, adventure and MMORPG titles.

The agency provides end-to-end influencer marketing services, beginning with campaign strategy and creative development. Campaign concepts are shaped around the game, its audience, launch objectives and regional context. Zorka.Agency also handles creator sourcing, outreach, content coordination, campaign management, reporting, payments, contracts and local compliance. Its worldwide creator network supports campaigns across multiple countries and time zones.

Creator marketing projects can include sponsored videos, livestreams, integrations, product-focused content and larger community activations. The agency also works on creator tournaments, cosplay projects, offline events, travel-based activations and initiatives that involve influencers during product development through interviews, playtests and feedback sessions. Campaign localization is used to adapt concepts and messaging to regional audiences, platforms and player behaviour.

Performance measurement is a central part of the agency’s approach. Zorka.Agency tracks campaign data, prepares regular reports and evaluates results against metrics such as CPM, CPA and return on investment. Audience analysis, forecasting and ongoing optimisation are also incorporated into campaign planning and execution.

The agency’s client portfolio includes gaming and technology companies such as Wargaming, ByteDance, Krafton, Tencent, Ten Square Games, Nexters, Level Infinite and Zynga. Campaign examples presented by the company involve titles such as PUBG Mobile, Raid: Shadow Legends and Marvel Strike Force.

Zorka.Agency has received industry recognition for work in influencer collaboration, emerging technology and augmented reality campaigns. Its services are supported by experience with major advertising, social media and mobile analytics platforms, including Google, Meta, TikTok, Apple Search Ads, AppsFlyer, Adjust and Appnext.