Favoured

Favoured is a digital marketing agency focused on performance marketing, creative production, paid media, app growth, social media marketing, and influencer marketing. The agency works across the full customer journey, combining acquisition, conversion, retention, and creative services for brands in sectors such as apps and mobile, ecommerce and D2C, startups, hospitality and leisure, FMCG, CPG, B2B, and SaaS.

Its influencer marketing services cover creator outreach, campaign management, and performance tracking. This makes the agency relevant for brands that want influencer campaigns to be connected with wider paid and organic marketing activity rather than handled as a separate channel. Favoured also works with organic social across Instagram, TikTok, LinkedIn, Facebook, and YouTube, while its paid social work includes Meta, TikTok, Pinterest, Snapchat, and Reddit.

The agency’s broader service offering includes paid search and PPC, app marketing, email and CRM, conversion rate optimisation, branding, and website design. Its app marketing work covers areas such as ASO, user acquisition, Apple Search Ads, Google UAC, deep linking, engagement, and retention. Creative production is another visible part of the agency’s work, including video production, photography, UGC, and motion graphics.

Favoured presents itself as a data-driven full-funnel agency with experience managing more than £18M in ad spend and scaling over 112 brands. The team size is listed as 9+, and the agency has worked with brands including Durex UK, Teapigs, Wollit, Go Ape UK, Snag Tights, HeyGen, Double Dutch, Luna, Elvie, Elephant Box, and Harrogate Organic Company. Case examples include ecommerce, app user acquisition, TikTok, Meta, hospitality, social media, and full-funnel campaigns.

The agency was founded in 2019 and later became employee-owned through an Employee Ownership Trust. Its positioning places emphasis on accountability, transparent reporting, long-term client relationships, and ongoing optimisation. Favoured also displays partner and certification relationships with platforms and tools including TikTok, Google, Meta, Reddit, Pinterest, AppsFlyer, Microsoft Advertising, Twilio Segment, and Customer.io.