House of Marketers

House of Marketers is an influencer marketing agency focused on TikTok-led growth campaigns for consumer brands. The agency works with brands that use creator partnerships, paid social media and short-form content as part of their digital marketing strategy. Its positioning is centered on TikTok, while the team also references knowledge of Instagram and YouTube algorithms, making the company relevant for brands looking at social media marketing across creator-driven platforms.

The agency was co-founded in 2020 by Inigo Rivero, who is presented as a former TikTok Strategy and Partnerships manager. House of Marketers describes its team as a group of social media and influencer marketing specialists with experience in campaign strategy, creator selection and performance-focused execution. The company also highlights global campaign management across Europe, North America, South America, Asia, the Middle East and the UAE, with in-house language capabilities that include English, Korean, Spanish, German and French.

Its service offering covers fully managed influencer marketing campaigns, TikTok influencer campaigns, influencer strategy development, TikTok business profile content creation, TikTok paid ads management and branded ad content creation. The campaign process includes planning, research, creative strategy, brand and influencer matching, campaign launch, reporting and ongoing optimisation. House of Marketers also works with both awareness and conversion-focused campaigns, using creators to support traffic, engagement, brand visibility and ROI-related goals.

The agency presents a sizeable influencer network and experience with a range of global and consumer-facing brands. Brands associated with House of Marketers include Hilton, Cetaphil, NIVEA, Sephora, Badoo, Estée Lauder, MAC, KFC, Western Union, Paris Saint-Germain, Halfords, CyberGhost, LG H&H and Mindful Chef. Its case study examples include work for Stickerbox, Beauty of Joseon, COSRX, LG H&H, Your Parking Space, Euroleague Basketball, Hover Air and McAfee.

House of Marketers is best suited for brands that need a TikTok-focused influencer marketing agency rather than a broad traditional digital agency. Its main strengths are creator selection, campaign execution, TikTok content development, paid TikTok support and performance measurement. The agency’s profile fits companies looking for managed influencer campaigns with a clear emphasis on Gen Z and millennial audiences, short-form video content and measurable social media outcomes.