InBold

InBold is a communications and digital marketing agency with offices in Copenhagen, Stockholm, Oslo, and Saigon. The company has 30 years of experience, employs 147 people, and works with more than 50 clients. Its broader focus is on developing and communicating brand stories, while influencer marketing forms a distinct part of its service offering.

As an influencer marketing agency, InBold plans and manages campaigns for Nordic, local, and international brands. Its work begins with campaign strategy, including the identification and evaluation of suitable influencers, audience alignment, creator tier selection, KPI definition, timeline planning, and the development of campaign concepts. The agency works with creators across different audience sizes, from niche micro-influencers to profiles with broader reach, depending on the objectives of each project.

Content development is handled as part of the same process. InBold creates collaboration concepts, campaign briefs, storytelling frameworks, and multichannel content strategies. Its services also include full-service content production and guidance tailored to a particular product, service, or brand. This allows influencer campaigns to combine creator-led communication with a consistent brand message rather than treating individual social media posts as isolated placements.

The agency remains involved during campaign execution through influencer outreach and negotiation, relationship management, content review and approval, legal and contractual coordination, and ongoing campaign monitoring. Performance is assessed through KPI measurement, analytical reporting, audience and engagement data, market benchmarking, and both quantitative and qualitative evaluation. These findings can then be used to adjust the campaign while it is running or inform future creator marketing activity.

Examples of its influencer work include the Nordic launch of Maybelline New York’s Candy Drop collection, which involved more than 30 creators and an unboxing-focused campaign. InBold also supported the launch of Marc Jacobs Daisy Love through consumer events in Copenhagen and Stockholm. Other brands connected with the agency’s wider portfolio include Fuze Tea, Singapore Airlines, BoConcept, Daikin, Jabra, and Nilfisk.