Yulu Public Relations

Yulu PR is a North American public relations and strategic communications agency serving organizations across Canada and the United States, with offices in Vancouver and New York City. Its work combines public relations, digital marketing, social media marketing, impact consulting, media relations, executive communications, public affairs, and creator marketing.

The agency works primarily with purpose-driven consumer brands, nonprofits, certified B Corporations, social enterprises, and organizations operating in areas such as climate and sustainability, public health, responsible business, finance, impact investing, clean energy, and social justice. Its experience also includes supporting international initiatives and organizations working within complex regulatory, policy, and stakeholder environments.

Influencer marketing is offered as a dedicated service rather than an occasional extension of media relations. Yulu PR develops influencer campaigns for product launches, brand communications, public education, advocacy, and behavior-change initiatives. Its services cover campaign strategy, creator identification, values-based vetting, outreach, rate and contract negotiations, partnership management, content coordination, campaign execution, and performance measurement. The agency can also manage creator payments and final content deliverables.

Its approach to creator partnerships places particular emphasis on the relevance and credibility of each influencer rather than follower numbers alone. Creators are assessed for alignment with the client’s values, audience, reputation, and campaign objectives. Influencers retain an individual voice when producing content, while campaigns are coordinated with broader PR, digital strategy, social media, and event activity. Performance is evaluated through indicators such as reach, engagement, conversions, and other campaign-specific outcomes.

The agency also supports influencer marketing for nonprofits, advocacy organizations, lifestyle businesses, wellness companies, environmental brands, and consumer product companies. Creator partnerships may be used to reach new audiences, communicate impact-related topics, support awareness campaigns, or engage younger digital communities.

Clients and partner organizations associated with Yulu PR include Audible, Amazon, Red Bull, UNICEF, WWF, The Body Shop, ALDO, GoFundMe, Ocean Wise, B Lab, Carbon Engineering, and Greystone Bakery. Relevant creator marketing work includes campaigns for Intrepid Travel, a tiered brand advocate program, creator engagement for consumer products, and an Audible mentorship initiative for emerging Indigenous writers. Yulu PR is a certified B Corporation and is affiliated with the Impact Communications Institute and The Purpose Collaborative.